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据调查iPhone5负面评价是三星GalaxyS4近两倍

发布时间:2020-01-14 22:22:35 阅读: 来源:不锈钢螺旋输送机厂家

元器件交易网讯 7月5日消息,据社会调查分析机构We Are Socia最近调查发现,与苹果相比,三星手机有更多的支持者。据调查,iPhone 5遭受的负面评价率占20%,几乎是三星(11%)的两倍。

通过对市场上四款主要的手机品牌iPhone5、黑莓、三星GalaxyS4、诺基亚920的分析,做了相关数据统计,社会调查分析机构We Are Soci已得出结论,iPhone 5遭受的负面评价几乎是三星的两倍。如果苹果和三星在战场上是死对头,那么韩国科技巨头三星可能是胜利者。

iPhone 5和GS4的比较可能并不公平。但是谈到品牌的忠诚度,三星与苹果仍还有很大的差距。苹果用户忠诚度高达42%,三星只有20%。可见,口碑营销同样强大, 积极的反馈可以为一个品牌带来奇迹,对于像智能手机这类竞争激烈的市场来说,尤为如此。

三星GS4从各个方面来说,并不是一个“革命”或“令人兴奋的”设备,但显然,其大屏幕和功能,就足够吸引用户拿起它甚至说服用户购买它。

传闻苹果要采取一些有效的措施来恢复。据推测今年年底,该公司将推出便宜的iPhone及其他小配件,来迎合消费趋势。然而,尽管三星不愿放弃它的优势,苹果仍将扮演追赶追赶者的角色,据报道该公司在2011 - 2012年投资巨额200亿用于产品研发。(元器件交易网董蕾 译)

外媒原文如下:

Are you wondering if there are more Apple haters than Samsung haters? Well, there are more than enough of both to start World War III, but as of right now it seems like there are more Samsung loyalists than Apple"s—at least that"s what we"re getting out of a recent survey.

If Apple and Samsung were opposing forces in a war, the South Korean-tech giant will likely come out the victor as of right now. A survey conducted by a social analysis firm called We Are Social, has concluded that Apple"s iPhone 5 product is subject to nearly twice the amount of "negative" criticisms compared to Samsung"s Galaxy S4 product, 20 percent against 11 percent, respectively.

The comparison between the iPhone 5 and GS4 might not be fair, but as far as brand loyalty goes, Samsung is inching further and further away from Apple. Word of mouth marketing is just as powerful, and positive feedbacks can do wonders for a brand, especially for competitive markets like smartphone.

Samsung"s latest flagship handset isn"t a "revolutionary" or even a "mind-blowing" device in any respect, but apparently the larger display and the "features" that it packs are more than enough to entice people to pick one up or even convince an iPhone user to switch.

Apple is rumored to be making some moves to restore some balance to a topsy turvy year, thus far. The company is speculated to launch a budget iPhone along with some other gadgets that fit the trending demands of consumers later this year. However, while Apple is trying to play catch up, it also appears as though Samsung is reluctant to give up its edge, as it is reported the company is pouring ridiculous amounts of money ($20+ billions in 2011-2012) into research and development.

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